I don’t have anything smart to say about it but I did manage to pull out five intriguing insights.
My Five Cents:
- As done last year, it seems like Y! have removed all the navigational queries from their report (I wonder why ;)
- “Poker” is the “Top Search Term Of The Year” for for the 3rd consecutive year on Lycos… (what is Lycos? :)
- Though she didn’t make it to the White House, US vice-presidential candidate Sarah Palin captured the zeitgeist of internet users in 2008 while Obama in the 6th place.
- IMHO, Ask.com is just being too honest in their report – 50% of Ask search terms are navigational queries and the rest are boring.
- Britney Spears has been the most popular search term at Yahoo for seven of the past eight years!
Top Search Terms | 2008
|1||sarah palin||Britney Spears||Dictionary||Poker|
|2||beijing 2008||WWE||MySpace||Paris Hilton|
|3||facebook login||Barack Obama||YouTube|
|5||heath ledger||RuneScape||Sarah Palin|
|6||obama||Jessica Alba||Coupons||Britney Spears|
|7||nasza klasa||Naruto||Cars||Clay Aiken|
|8||wer kennt wen||Lindsay Lohan||Craigslist||Pamela Anderson|
|9||euro 2008||Angeline Jolie||Online degrees|
|10||jonas brothers||American Idol||Credit score||Holly Madison|
Update (18 Dec. 2008): Top 10 search queries that people used on Delicious in 2008 are: news, blogs, reference, wiki, restaurants, hotels, css, web 2.0, artists, music… I think it is loud-and-clear that the biggest bookmarking site isn’t fulfilling its search potential (!)
* Note: Microsot (Live) didn’t released the updated list until now and AOL didn’t break out overall terms so wasn’t included here.