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Karmona's Pragmatic Blog

Social Search Model

January 9th, 2009 by Moti Karmona | מוטי קרמונה · 5 Comments

Mechanical TurkTwo months ago, Brynn M. Evans and Ed H. Chi have published a very interesting article – Towards a Model of Understanding Social Search.

They have ran a small survey using Amazon Mechanical Turk (which is a pretty cool concept for itself) asking ~150 users to describe their search experience.

IMHO, their data analysis resulted in a very intriguing social search model.

“As we outlined through the model, social inputs may help users throughout the search process. Before searching, social interactions may help establish the requirements for the actual search task. During search, especially for self-motivated informational searches, users may talk to others for advice, feedback, and brainstorming to improve their search schema and query keyword selections. After search, users may still wish to engage with others to collect additional feedback or to share knowledge gained during the search.”
(Brynn M. Evans and Ed H. Chi – Towards a Model of Understanding Social Search | 2008)

Social Search Model

P.S. It seems like we are on the right direction… :)


Quick (a.k.a. too late) Y.A.S.B.P. (a.k.a. Yet Another Shameless Blog Plagiarism) update: I had a strange (yet familiar) feeling that I have read about this research somewhere before but I didn’t remember where so after I submitted this post, I have found that Ofer had picked it up way before me and as always, wrote a much better post about it…

Tags: Disruptive Technology · Search

5 responses so far ↓

  • 1  Brynn Evans // Jan 17, 2009 at 4:19 pm

    I’m glad you find our work interesting! I didn’t realize you were with Delver (and work with Ofer)—I have talked to him at length about these topics. We are working on a number of follow-up projects which should also be informative. (Not published yet.)

    Hope we can continue the dialog…

  • 2  Ed H. Chi // Dec 22, 2009 at 1:04 am

    Thanks for noticing our work. Would love to learn what Delver is thinking about lately in the area of social search…. Ever in the Palo Alto area?

  • 3  Moti Karmona | מוטי קרמונה // Dec 22, 2009 at 8:11 am

    Thank you for your visit – I find your work very interesting!

    Delver was acquired by Sears early this year and we have shifted the work and technology toward a Social *Commerce* project.

    IMHO, Google took the lead (no surprise :) with the Social Search lab project…

  • 4  Moti Karmona | מוטי קרמונה // Jan 15, 2013 at 9:23 pm

    and now Facebook will try again…

  • 5  Ed Chi // Jan 15, 2013 at 10:49 pm

    Very interesting development today. They signaled that they’re moving into this space very directly.

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